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iComfort® Directions®

Serta changed the memory foam category forever with the iComfort® Sleep System, which featured the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. iComfort® Directions® is Serta’s top-of-the-line luxury memory foam mattress collection featuring 4* exclusive technologies in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. At the heart of each bed is our deepest, plushest layer of Cool Action™ Dual Effects® material, the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with up to 25% more total gel than our original Cool Action™ gel memory foam.

 

 

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